TIP Media Toolkit (2018): A Booster Dose of Communication Strategies
This toolkit is divided into five sections, each focused on a specific communications topic:
An overview of media relations and how it can benefit your coalition or organization.
The importance of preparing a strategic communications plan that guides the development and implementation of your media and communications efforts.
The benefits of media relations and how best to engage the media using the effective communication model, as well as provide a detailed overview of how to interact with reporters and conduct successful media interviews.
An overview of social media strategies and how they can be leveraged to support your overall mission and goals.
A review of important evaluation methods for your coalition’s use.