Houston Area Immunization Partnership Gelb Share Award 

Gelb Recognized as Top Corporate Citizen for Immunization Brand

The Houston marketing community recognized the brand launch of the Houston Area Immunization Partnership at the 2008 American Marketing Association Crystal Awards. Gelb Consulting Group, one of our dedicated partners, received an award for Corporate Citizenship competing with a host of well-qualified entries.

The AMA Crystal Award is heavily weighted toward results, which Gelb helped us achieve. By working with Gelb, the Houston Area Immunization Partnership has clarified its mission, created an exciting visual identity, launched a new website, www.immunizehouston.org, and renewed partner enthusiasm.

“In 2007, we sought to build consensus around a unifying idea, one that aligned our community partners and expanded our potential beyond the management of the Houston Harris County Immunization Registry. Gelb led our board through a process to create the Houston Area Immunization Partnership. It is certainly a well deserved award,” recalled Melanie Mouzoon, M. D., President, and Pediatrician with Kelsey-Seybold Clinic.

John McKeever, Senior Vice President, Gelb Consulting Group, and HAIP board member, says “healthcare organizations like the Houston Area Immunization Partnership are passionate about their purpose. The opportunities for this organization are endless as education about immunization is such a critical issue for our community. Gelb was honored to be chosen to provide this guidance and we look forward to enriching the organization’s communications in the future.”

About the Houston Area Immunization Partnership:

The mission of the Houston Area Immunization Partnership is to eradicate vaccine preventable diseases by developing and coordinating community resources through public and private partnerships. The organization supports immunization registry use, advocates for immunization, educates parents and the healthcare community, and promotes the use of a medical home. Organizations who support the partnership include Baylor College of Medicine, Harris County Public Health and Environmental Services, Texas Children’s Hospital, Houston Area Rotary Clubs, and Houston Pediatric Society.

About Gelb Consulting Group:

Gelb Consulting Group is a strategic marketing firm that helps organizations grow smarter using well-executed marketing research, proven strategic frameworks for decision making and action, and marketing information technology for decision support. Founded in 1965, Gelb serves organizations in healthcare, oil and gas, and professional services in identifying market opportunities, building trusted brands, and delivering exceptional experiences.